If there’s one thing I love more than solid branding and a killer logo, it’s a restaurant in the South that doesn’t forget about vegetarians. (We’re here! We love you! We have money! Feed us!) JJ’s Red Hots has it all–a successful flagship location on East Boulevard that oozes curb appeal and a meat-heavy menu with a polite nod to lost vegetarians who find themselves inside.
If you’re a vegetarian brave enough to walk into a building guarded by a maniacal pitchfork-wielding wiener, you’ll be pleasantly surprised to find food you can actually eat. What JJ’s did artfully (and perhaps completely by accident) was appeal to two very different types of vegetarians: those who will eat imitation meat and those who will not.