The first time I saw Slingshot was on my favorite food photographer’s Instagram. I die over everything she does, but I found this project particularly perfect because I love the company’s branding and the way Vanessa finessed it in the shoot. If you read her creative process behind the coffee shoot, you can see just how much work goes into branding a product and how flawlessly she maintained the integrity of the Slingshot brand in these images.
Being that this particular photographer lives in Brooklyn I drooled over the photos, blindly assumed the coffee was from there too and moved on with my life without a taste test.
And then last week I saw it sitting there on the Whole Foods shelf in all its black and white glory right here in Charlotte. Turns out Slingshot hails from Raleigh. Who knew?
I bought the concentrate for iced coffee at home. I’d rather spend $11 on this and make 4-5 drinks out of it than get one more $5 watered down disappointment from a coffee shop.
The black and white bottle is capped with a robin’s egg blue sticker detailing the undertones to anticipate–blackberry, citrus and jasmine–and the brew date and coffee origin are handwritten on the side.
I love everything about this coffee. I’m just mixing it 1:1 with almond milk and ice and it’s pretty perfect if you ask me.
Let me know if you try it!